Print ads blog

SweetBands is a recently launched line of sweatbands targeting a younger, active demographic with this cool Advertising Stunt. Supporting the release of “The Stache” SweetBand, thirtysevenclick created a series of ads with “naked” women wearing only a SweetBand.

In line with the product’s light-hearted branding, the series is meant to convey the idea that the wearer needs only a SweetBand to be unique. I don't call this unique.

Those things get lost in the background. Check them out at this print ads blog.

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Steve Jobs died aged 56

SAN FRANCISCO (AFP) - Apple's visionary co-founder Steve Jobs died from cancer on Wednesday at 56, a premature end for a man who revolutionised modern culture with ubiquitous inventions like the iPod and the iPad.

'We are deeply saddened to announce that Steve Jobs passed away today,' the California-based gadgetmaker said in a statement from its board of directors.

'Steve's brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve.'

Tim Cook - who had been handling Apple's day-to-day operations since Jobs went on medical leave in January, and was made CEO in August - led the praise for the Silicon Valley legend.

'Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor,' he said.

'Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.'

Apple turned its home page into a tribute to Mr Jobs, posting a large black-and-white photo of the bearded high-tech maestro in his trademark black turtleneck and small round glasses.

The only caption: 'Steve Jobs, 1955-2011.'