Print ads blog

SweetBands is a recently launched line of sweatbands targeting a younger, active demographic with this cool Advertising Stunt. Supporting the release of “The Stache” SweetBand, thirtysevenclick created a series of ads with “naked” women wearing only a SweetBand.

In line with the product’s light-hearted branding, the series is meant to convey the idea that the wearer needs only a SweetBand to be unique. I don't call this unique.

Those things get lost in the background. Check them out at this print ads blog.